How HELM compares
Real AI vs. dashboards, spreadsheets, and gut feel.
Most restaurants analyze their business in Excel or a generic BI tool — or not at all. HELM Growth AI reads the same reports and hands you a ranked list of moves to ship. Here's the honest side-by-side.
"Spreadsheets" assumes a competent operator with Excel and a couple of hours a week. "Generic BI" assumes a paid dashboard tool (Metabase, Looker Studio, Power BI) with reports imported manually.
| Capability | Spreadsheets | Generic BI | HELM Growth AI |
|---|---|---|---|
| Data in | |||
| Reads your POS reports | Manual | Manual mapping | |
| Reads delivery-app reports | Manual | Manual mapping | |
| Auto-normalizes across platforms | Partial | ||
| Deduplicates overlapping report periods | |||
| Analysis | |||
| Ranked opportunities with SAR impact | |||
| Root-cause explanations, not just charts | |||
| Channel-level P&L (fees, net revenue, cohorts) | DIY | Partial | |
| Benchmarks on your own history | DIY | Partial | |
| Action | |||
| Ready-to-ship campaign copy & audience | |||
| Menu & pricing recommendations | |||
| Growth Advisor that answers on your data | |||
| Weekly recap: what worked, what didn't | Basic | ||
| Trust & control | |||
| Encrypted storage & row-level security | Varies | ||
| Per-location role-based access | Partial | ||
| Region-hosted data | Varies | Varies | |
| Arabic + English throughout | DIY | Rare | |
See it on your own numbers.
Bring one month of your POS and delivery-app reports and we'll show you what Growth AI would surface.